How SocialFaktory Works: The Complete Guide

SocialFaktory is a production line for short-form video: brief in, published video out, with you deciding what ships and when. This guide covers every concept in the product.

Key takeaways

• SocialFaktory is a short-form video production workflow that turns briefs into finished videos and publishes them when the user schedules them.
• Each brand workspace keeps its voice, presenters, social accounts, videos, and calendar separate.
• Choose a library presenter, create one in Actor Studio, or clone yourself from two minutes of reference footage.

Brands

Everything lives inside a brand workspace: its voice, its presenters, its connected social accounts, its videos, and its calendar. One account can hold many brands, each fully isolated, each with its own icon and accent color.

Actors and voices

Actors are your on-camera cast. Use presenters from the library, generate new ones in the Actor Studio, or clone yourself from two minutes of footage. Each actor pairs with a voice: library voices, or a clone of your own. Every actor speaks 8 languages with native lipsync.

Formats and hooks

Thirteen formats define how a video is shot and edited: Talking Head, Listicle, Man on the Street, Product Ad, and more. Hooks are the opening lines and visuals engineered to stop the scroll; pick one or let the factory choose.

The composer

Where briefs become videos: pick a format, write what you want, choose your cast and product, set the aspect ratio. You can also paste a link to any viral video and get your branded version, or describe a format in plain words.

Credits

Generation consumes credits, priced per step of the pipeline. Your balance, monthly spend, and full history live in Billing. Top up anytime; failed generations are refunded automatically.

The library

Nothing publishes itself. Every generated video lands in your library: watch it, tweak it, or kill it. Edits (captions, magic edits, reframes, translations) happen here too. Open a video in the editor to cut it on a timeline, or extend a clip by 10 seconds at a time with the same presenter, setting and voice.

The calendar

Schedule videos to your connected channels and the calendar publishes them at the time you pick. Plan a month in one sitting; the calendar does the shipping.

Ready to see it end to end? Follow the quick start guide or create your account.